Agent Profile Video

Put yourself in your vendors’ shoes. Would you rather wade through a five-page agent profile, or watch them in action in a professionally produced video?

People engage with people, and they prefer to do business with people they know, like and trust. So if you can’t meet with every single prospective vendor, your next best option is definitely a video of you talking to them and going through your paces. No question.

Not just because they see what you’re like as a person (likeable, approachable, articulate and professional), but because they can also see how you interact with your clients and prospective buyers and tenants. Unlike a written profile, where you can only assure readers you’re good at what you do, in a video, you can prove it. It eliminates all doubt.

Just as importantly, video is easy to consume; if there’s a video on a web page, the majority of visitors are likely to look at it. Research by Forbes Insight showed that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page, whilst comScore found that 64% of consumers are more likely to buy a product after watching a video about it.

Of course, there are videos and there are videos. A profile video isn’t something you can hope to knock together with your smartphone camera. Vendors may not be able to articulate the difference between that and a professionally produced video, or explain what’s wrong. But they’ll certainly be able to feel it.

And remember, they’re looking to entrust their biggest, most valuable asset to you. A professionally produced video tells them you value them enough to invest in winning their business. That you’re successful enough to afford that investment. And, above all, that you’ll invest in the same high quality for them.

At Digital Real Estate
we’ll help you:

• develop a storyline for your agent profile video;
• present yourself naturally and confidently in front of the camera;
• identify and emphasise your unique selling points;
• source client testimonials; and
• ensure your video is comprehensive, clear and concise.

Features of your
agent profile video:

• high-definition (1080p)
• 90-120 seconds long
• agent branding
• professional editing, including dynamic graphics, titles and transitions
• royalty-free background music
• professional voiceover
• suitability for use on your website, Facebook, YouTube and Vimeo