Real Estate Photography

1
Aug

How CASA Drone Rule Changes Will Affect Real Estate Agents

CASA, the Civil Aviation Safety Authority, is in charge of Australia’s rules and regulations for aircraft, including drones. As of 29 September 2016, CASA will be changing the rules that govern who is permitted to fly a drone for commercial purposes such as aerial photography. If you’re a real estate agent who invests, or is thinking about investing, in aerial

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15
Jun

Real Estate Photo Licensing: What are You Paying For?

Copyright and licensing of images is confusing! This is especially the case in Australia, where our extensive copyright laws mean it’s easy to misunderstand what your rights and responsibilities are. However, the consequences of misunderstanding copyright and licensing can be considerable. So it’s important to get it right. To help you navigate this confusing legal world, I’ve put this post

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31
May

How Quality Photos Can Boost Your Real Estate Branding

Have you ever wondered how two real estate agencies in the same suburb can attract completely different buyers and sellers? When it comes to your real estate branding, buyers and sellers will take you at face value. And a huge part of your “face value” is your real estate photos. So, what are your real estate photos saying about your brand?

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18
May

Property Styling vs Digital Furniture

If you have an unfurnished (or badly furnished) property on your hands, there are two main ways to market it with furniture included: property styling or digital furniture. Both property styling and digital furniture come with different pros and cons, and so the question as to which is most appropriate varies from situation to situation. That’s why I’ve put together

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11
Apr

How to Photograph Properties with Messy Tenants

Research has shown that professional real estate photos help properties to sell and lease more quickly. But getting those photos isn’t always as easy as it sounds – especially when it comes to tenanted properties. Messy tenants who don’t present a property to best advantage, or tenants who refuse to let you photograph their furniture and possessions, can put a

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15
Feb

Why Property Managers Must Use Professional Real Estate Photography

It will come as no surprise when I say that the Brisbane rental market is starting to tighten up. As the number of available rental properties has increased, so has the time they’re spending on the market. These rising vacancy rates mean lost income for your landlords, and for you. In other words, it’s a bad situation all round. With the

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4
Dec

When’s the Best Time to Photograph a Property?

We all know Photoshop is pretty awesome, but the truth is it can only do so much. For great results, it’s important to get the best possible photos of the properties you’re selling in the first place. And one of the key elements that will make or break your real estate photos is the time of day you take them. Make

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26
Oct

6 Oft-Forgotten Tips for Presenting a Home for Real Estate Photos

Real estate photos are the key ingredient in any property marketing campaign. When a property is properly prepared for real estate photography, it sells faster, and provides a greater return on your marketing investment. Great real estate photos look like photos from a magazine. They’re warm, inviting, and enticing. But there’s only so much a photographer can do to make your real

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14
Oct

HDR vs Flash vs DRE: Is Your Real Estate Photography Truly Professional?

When it comes to real estate photography, different photographers take different approaches. And (unsurprisingly) these different approaches create different results. But do you know what these different styles of photography are? And do you know which styles result in the most professional images? What Makes a Professional Real Estate Photo? Of course, before we explore the different forms of real estate

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26
Sep

How Aerial Photography & Video can Benefit Your Next Listing

How Aerial Photography & Video can Benefit Your Next Listing Power. Punch. Pizazz. All words that could describe what you’re looking for in your next real estate listing, right? After all, as a real estate agent, your job is to get the properties you’re selling to stand out from the crowd and be noticed. Because no one can sell a property that

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