Eric Milliken

15
Aug

YouTube vs Vimeo vs Self-Hosting for Real Estate Marketing Videos

Do you use videos for your real estate marketing? Then you’ve no doubt come up against the age-old (or 21st century-old) question of where to host your videos. The Options Broadly speaking, when it comes to hosting for your real estate videos, you have two choices: you can host the videos yourself, or you can upload them to a third

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18
Jul

How to use Facebook for Local Area Real Estate Marketing

Local area marketing has long been an important real estate marketing activity. But do you know how to take advantage of the opportunity for targeted digital local area marketing? Why Use Facebook? The rise of social media giants such as Facebook has been accompanied by the rise of cost-effective, highly-targeted, and easy-to-manage digital advertising. Many of the tools for advertising

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6
Jul

How to Use YouTube for Real Estate Pre-List Kit & Listing Presentation

YouTube is the second largest search engine in the world (after Google), and the third most-visited site on the internet. Which means it’s a powerful tool for reaching potential buyers and sellers. As a real estate agent, you can develop your own YouTube channel to show prospects the videos you want them to see. By gaining a foothold in the

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15
Jun

Real Estate Photo Licensing: What are You Paying For?

Copyright and licensing of images is confusing! This is especially the case in Australia, where our extensive copyright laws mean it’s easy to misunderstand what your rights and responsibilities are. However, the consequences of misunderstanding copyright and licensing can be considerable. So it’s important to get it right. To help you navigate this confusing legal world, I’ve put this post

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31
May

How Quality Photos Can Boost Your Real Estate Branding

Have you ever wondered how two real estate agencies in the same suburb can attract completely different buyers and sellers? When it comes to your real estate branding, buyers and sellers will take you at face value. And a huge part of your “face value” is your real estate photos. So, what are your real estate photos saying about your brand?

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18
May

Property Styling vs Digital Furniture

If you have an unfurnished (or badly furnished) property on your hands, there are two main ways to market it with furniture included: property styling or digital furniture. Both property styling and digital furniture come with different pros and cons, and so the question as to which is most appropriate varies from situation to situation. That’s why I’ve put together

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27
Apr

Five Visual Marketing Tools for Powerful Project Marketing

When you get your project marketing for a small development right, it pays dividends. But do you know which visual marketing tools are needed for powerful project marketing? If not, then you’re in the right place. Read on to discover five of the best visual marketing tools you can invest in to market your next project. 3D Renders The greatest

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11
Apr

How to Photograph Properties with Messy Tenants

Research has shown that professional real estate photos help properties to sell and lease more quickly. But getting those photos isn’t always as easy as it sounds – especially when it comes to tenanted properties. Messy tenants who don’t present a property to best advantage, or tenants who refuse to let you photograph their furniture and possessions, can put a

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29
Mar

How to use market update videos effectively

High performance real estate agents tend to have one thing in common: they’re all perceived as being experts in their field and locale. Because of this, establishing your authority as a real estate agent should be one of your top marketing goals. By demonstrating your knowledge of the local marketplace to potential buyers and sellers, you can position yourself as a

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13
Mar

Generating Enquiries with Banner Ads on realestate.com.au

Banner ads. They’re those visual ads on the top and side of websites such as realestate.com.au and domain.com.au. The ads that real estate agents use to advertise themselves. The digital version of bus stop marketing signs. If you’re not a fan of banner ads, I’m not actually here to change your mind. But if you do use banner ads, then this

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