Many real estate agents see floor plans as not “necessary”.
If that’s how you feel, then technically, you’re right. Floor plans aren’t “necessary”. But then neither are real estate photos – and you won’t see many listings without those!
One of real estate’s greatest kept secrets is that buyers love floor plans. Floor plans help sell properties. And they make your listings stand out from your competitors’ property listings. Win-win, right?
If you’d like to discover 3 ways a floor plan will help sell your next property, this is the post for you. So go ahead – read on…
Piecing Things Together
When it comes to viewing real estate photos online, it can be difficult for buyers to see how the images fit together to represent the whole house. This is especially the case when the property is empty.
With a floor plan, buyers can piece together the photos and property in their mind. The floor plan helps buyers to see where rooms are located in context to one another, and how the property “flows”. It also gives the buyer an idea of important details, such as the number of windows in each room, the way in which the space is oriented, and how much storage space is available.
This is an important advantage, because buyers are more likely to choose to inspect a property that already “makes sense” to them thanks to the intersection between the photos and the floor plan.
And if you’re marketing to out-of-town buyers, floor plans are an invaluable tool for communicating how the property “comes together”, helping to make these buyers more comfortable with buying a property they haven’t inspected.
Have you ever followed up a prospective buyer from an open home and asked them what they thought of your property, only to have them ask “which one was it again?”
Most buyers inspect multiple properties in a day, which is enough to make anyone’s head spin! The challenge for a real estate agent, then, is to make your property more memorable.
Incorporating a floor plan into the brochure you give to buyers at an open home helps to make the property you’re marketing more memorable. Equipped with a floor plan, prospective buyers can more easily remember the home’s layout, and, by extension, the home itself.
Adding floor plans to your open home property brochures also help you to stand out from the crowd, as you establish your listing as the most professional one the buyer came in contact with that day. We all know that it’s the little details that help to sell a home, and floor plans are one of the most powerful “little details” you can use.
Putting Buyers “in” the Home
Perhaps the greatest advantage to using floor plans – and one that cannot be underestimated – is that they allow buyers to draw and visualise their furniture in the home.
As a real estate agent, your job is to get buyers to fall in love with the property you’re selling. If buyers can “see” themselves in the home, their chances of falling in love with it are much higher.
With a floor plan, a buyer can lay out each room with their own furniture, and really visualise what it would be like if the home were theirs, they’re all the more likely to become emotionally attached to the property, and to give you the phone call you’ve been waiting for.
Floor Plans – Top Tips
If you’re sold on using floor plans in your property marketing, then here are a few top tips to help you get things right:
- Always include dimensions and measurements on your floor plan so buyers can get an accurate idea of the property and can easily draw their furniture in it
- Be sure to use simple and straightforward plans, not council or building plans, as these are much too complicated and detailed
- In addition to a floor plan, add a site plan that includes the full property so buyers can see how the house fits into the larger picture
- Invest in full colour plans, as these are more eye catching and professional
- Always include all the windows and doors, as their location and size are an important detail
Do you use floor plans in your property marketing? What’s your top tip for floor plans that sell properties? I’d love to hear them, so let me know in the comments!
Your Next Floor Plan
If you want to start selling properties with professional real estate floor plans, Digital Real Estate can help. We provide full colour floor plans delivered by 12 pm the next business day.
Find out more here, or call (07) 3311 6422 today.