Blog

YouTube vs Vimeo vs Self-Hosting for Real Estate Marketing Videos

Do you use videos for your real estate marketing? Then you’ve no doubt come up against the age-old (or 21st century-old) question of where to host your videos. The Options Broadly speaking, when it ...

Read more

How CASA Drone Rule Changes Will Affect Real Estate Agents

CASA, the Civil Aviation Safety Authority, is in charge of Australia’s rules and regulations for aircraft, including drones. As of 29 September 2016, CASA will be changing the rules that govern who ...

Read more

How to use Facebook for Local Area Real Estate Marketing

Local area marketing has long been an important real estate marketing activity. But do you know how to take advantage of the opportunity for targeted digital local area marketing? Why Use Facebook? ...

Read more

How to Use YouTube for Real Estate Pre-List Kit & Listing Presentation

YouTube is the second largest search engine in the world (after Google), and the third most-visited site on the internet. Which means it’s a powerful tool for reaching potential buyers and sellers. ...

Read more

Real Estate Photo Licensing: What are You Paying For?

Copyright and licensing of images is confusing! This is especially the case in Australia, where our extensive copyright laws mean it’s easy to misunderstand what your rights and responsibilities ...

Read more

How Quality Photos Can Boost Your Real Estate Branding

Have you ever wondered how two real estate agencies in the same suburb can attract completely different buyers and sellers? When it comes to your real estate branding, buyers and sellers will take ...

Read more

Property Styling vs Digital Furniture

If you have an unfurnished (or badly furnished) property on your hands, there are two main ways to market it with furniture included: property styling or digital furniture. Both property styling and ...

Read more

Five Visual Marketing Tools for Powerful Project Marketing

When you get your project marketing for a small development right, it pays dividends. But do you know which visual marketing tools are needed for powerful project marketing? If not, then you’re in ...

Read more

How to Photograph Properties with Messy Tenants

Research has shown that professional real estate photos help properties to sell and lease more quickly. But getting those photos isn’t always as easy as it sounds – especially when it comes to ...

Read more

How to use market update videos effectively

High performance real estate agents tend to have one thing in common: they’re all perceived as being experts in their field and locale. Because of this, establishing your authority as a real ...

Read more

Generating Enquiries with Banner Ads on realestate.com.au

Banner ads. They’re those visual ads on the top and side of websites such as realestate.com.au and domain.com.au. The ads that real estate agents use to advertise themselves. The digital version of ...

Read more

5 Great Real Estate Video Options & How to Use Them

When you think of a real estate video, the first thing that no doubt springs to mind is a property video. But did you know that there are lots of other great ways to use video marketing in your real ...

Read more

Why Property Managers Must Use Professional Real Estate Photography

It will come as no surprise when I say that the Brisbane rental market is starting to tighten up. As the number of available rental properties has increased, so has the time they’re spending on ...

Read more

5 Tips for Creating a Professional Real Estate Agent Profile Video

Real estate agent profiles have long been a staple in every agent’s marketing package. But the traditional agent profile – a long-winded, predictable, dull description that reads like that boring ...

Read more

When’s the Best Time to Photograph a Property?

We all know Photoshop is pretty awesome, but the truth is it can only do so much. For great results, it’s important to get the best possible photos of the properties you’re selling in the first ...

Read more

3 Ways a Floor Plan will Help Sell Your Next Property

Many real estate agents see floor plans as not “necessary”. If that’s how you feel, then technically, you’re right. Floor plans aren’t “necessary”. But then neither are real estate ...

Read more

6 Oft-Forgotten Tips for Presenting a Home for Real Estate Photos

Real estate photos are the key ingredient in any property marketing campaign. When a property is properly prepared for real estate photography, it sells faster, and provides a greater return on ...

Read more

HDR vs Flash vs DRE: Is Your Real Estate Photography Truly Professional?

When it comes to real estate photography, different photographers take different approaches. And (unsurprisingly) these different approaches create different results. But do you know what these ...

Read more

How Aerial Photography & Video can Benefit Your Next Listing

How Aerial Photography & Video can Benefit Your Next Listing Power. Punch. Pizazz. All words that could describe what you’re looking for in your next real estate listing, right? After all, as a ...

Read more

3D Virtual Real Estate Tours – Fad or the Future?

3D Virtual Real Estate Tours – Fad or the Future? Imagine if rather than simply having real estate photos (or even a video slideshow) of a property, you could have a 3D virtual tour for ...

Read more