YouTube vs Vimeo vs Self-Hosting for Real Estate Marketing Videos
Do you use videos for your real estate marketing? Then you’ve no doubt come up against the age-old (or 21st century-old) question of where to host your videos. The Options Broadly speaking, when it ...
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How CASA Drone Rule Changes Will Affect Real Estate Agents
CASA, the Civil Aviation Safety Authority, is in charge of Australia’s rules and regulations for aircraft, including drones. As of 29 September 2016, CASA will be changing the rules that govern who ...
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How to use Facebook for Local Area Real Estate Marketing
Local area marketing has long been an important real estate marketing activity. But do you know how to take advantage of the opportunity for targeted digital local area marketing? Why Use Facebook? ...
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How to Use YouTube for Real Estate Pre-List Kit & Listing Presentation
YouTube is the second largest search engine in the world (after Google), and the third most-visited site on the internet. Which means it’s a powerful tool for reaching potential buyers and sellers. ...
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Real Estate Photo Licensing: What are You Paying For?
Copyright and licensing of images is confusing! This is especially the case in Australia, where our extensive copyright laws mean it’s easy to misunderstand what your rights and responsibilities ...
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How Quality Photos Can Boost Your Real Estate Branding
Have you ever wondered how two real estate agencies in the same suburb can attract completely different buyers and sellers? When it comes to your real estate branding, buyers and sellers will take ...
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Property Styling vs Digital Furniture
If you have an unfurnished (or badly furnished) property on your hands, there are two main ways to market it with furniture included: property styling or digital furniture. Both property styling and ...
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Five Visual Marketing Tools for Powerful Project Marketing
When you get your project marketing for a small development right, it pays dividends. But do you know which visual marketing tools are needed for powerful project marketing? If not, then you’re in ...
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How to Photograph Properties with Messy Tenants
Research has shown that professional real estate photos help properties to sell and lease more quickly. But getting those photos isn’t always as easy as it sounds – especially when it comes to ...
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How to use market update videos effectively
High performance real estate agents tend to have one thing in common: they’re all perceived as being experts in their field and locale. Because of this, establishing your authority as a real ...
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Generating Enquiries with Banner Ads on realestate.com.au
Banner ads. They’re those visual ads on the top and side of websites such as realestate.com.au and domain.com.au. The ads that real estate agents use to advertise themselves. The digital version of ...
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5 Great Real Estate Video Options & How to Use Them
When you think of a real estate video, the first thing that no doubt springs to mind is a property video. But did you know that there are lots of other great ways to use video marketing in your real ...
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Why Property Managers Must Use Professional Real Estate Photography
It will come as no surprise when I say that the Brisbane rental market is starting to tighten up. As the number of available rental properties has increased, so has the time they’re spending on ...
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5 Tips for Creating a Professional Real Estate Agent Profile Video
Real estate agent profiles have long been a staple in every agent’s marketing package. But the traditional agent profile – a long-winded, predictable, dull description that reads like that boring ...
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When’s the Best Time to Photograph a Property?
We all know Photoshop is pretty awesome, but the truth is it can only do so much. For great results, it’s important to get the best possible photos of the properties you’re selling in the first ...
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3 Ways a Floor Plan will Help Sell Your Next Property
Many real estate agents see floor plans as not “necessary”. If that’s how you feel, then technically, you’re right. Floor plans aren’t “necessary”. But then neither are real estate ...
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6 Oft-Forgotten Tips for Presenting a Home for Real Estate Photos
Real estate photos are the key ingredient in any property marketing campaign. When a property is properly prepared for real estate photography, it sells faster, and provides a greater return on ...
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HDR vs Flash vs DRE: Is Your Real Estate Photography Truly Professional?
When it comes to real estate photography, different photographers take different approaches. And (unsurprisingly) these different approaches create different results. But do you know what these ...
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How Aerial Photography & Video can Benefit Your Next Listing
How Aerial Photography & Video can Benefit Your Next Listing Power. Punch. Pizazz. All words that could describe what you’re looking for in your next real estate listing, right? After all, as a ...
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3D Virtual Real Estate Tours – Fad or the Future?
3D Virtual Real Estate Tours – Fad or the Future? Imagine if rather than simply having real estate photos (or even a video slideshow) of a property, you could have a 3D virtual tour for ...
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